Kestrel.
MKMara KimOperations leadMara Kim, Operations lead

Sales & Operations

Your October performance, with September in perspective.

October 2026
Revenue
$184,320
+6.4% increasevs. September
Orders
9,412
+3.1% increasevs. September
Average order value
$19.58
+3.2% increasevs. September
Subscription customers
1,286
+48 netvs. September
Refund rate
1.9%
−0.3 pp decrease; an improvementvs. September

Monthly revenue

November 2025 – October 2026

OnlineCafésUSD, thousands

Channel figures are rounded. Hover or tap a month to explore.

Revenue by category

A little of everything, well made.

October
Leading the wayWhole bean · 38%

Café performance

Four cafés. One shared standard.

October 2026
October café performance. Click a column header to sort.
Click any column header to sort café performance.

Top online products

The favorites finding their way home.

October 2026
Top online products in October 2026
ProductUnitsRevenue

Recent orders

From our counter to your doorstep.

Across all channels
Six recent orders
OrderCustomerChannelItemsTotalStatus

Green coffee inventory

Keep the next roast on the horizon.

Based on the current roasting rate. Reorder when stock falls below 7 days.

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Customers

1,286 subscription customers in October 2026 · +48 net vs. September

Customers from recent orders
Recent customerChannel

Customers shown are from the recent orders supplied.