Sales & Operations

October 2026vs September 2026
Mara KimOperations lead

Good morning, Mara. October closed up 6.4%.

Both channels grew on September. Cafés added more revenue than online, and refunds are down. Two green coffees need reordering.

Revenue

$184,320
+6.4%vs September

Orders

9,412
+3.1%vs September

Average order value

$19.58
+3.2%vs September

Subscription customers

1,286
+48 netvs September

Refund rate

1.9%
−0.3 pp Lower is better

Monthly revenue

November 2025 – October 2026 · thousands of US dollars

$184K +6.4% All channels, October vs September
Monthly revenue by channel, thousands of US dollars
MonthOnlineCafés

Revenue by category

October 2026 · share of revenue

    Café performance

    October 2026 · click a column header to sort

    Café performance, October 2026. Column headers are sortable buttons.

    Green coffee inventory

    Days of stock left at the current roasting rate

      7-day reorder threshold Under 7 days is flagged for reorder

      Recent orders

      Latest six orders across all channels

      Recent orders
      Order Customer Channel Items Total Status

      Top online products

      October 2026 · ranked by revenue

      Top online products, October 2026
      Product Units Revenue

      Kestrel Coffee Roasters · Online store and four cafés: Harbor Street, Mill Lane, Station Square and Riverside.