Key metrics, October 2026 vs September 2026
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Revenue
$184,320
Up +6.4%vs Sep
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Orders
9,412
Up +3.1%vs Sep
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Average order value
$19.58
Up +3.2%vs Sep
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Subscription customers
1,286
Up +48 netvs Sep
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Refund rate
1.9%
Down −0.3 ptsvs Sep · improved
Morning brief
What changed in October and what needs a decision today
- Online revenue reached $83K, its highest month in the last twelve.
- Riverside grew fastest of the cafés at +9.6%, five months after opening.
- Station Square is the only café down on September, at −1.7%.
- Brazil Cerrado (3 days) and Ethiopia Guji (6 days) need a green coffee reorder.
Monthly revenue by channel
November 2025 – October 2026, thousands of US dollars
Stacked column chart of monthly revenue
Hover or tap a month for exact values. With the chart focused, use the left and right arrow keys.
View data as a table
| Month | Online | Cafés | Total |
|---|
Revenue by category
October 2026, share of revenue
Coffee to take home (whole bean) and drinks made in the cafés together account for 65% of October revenue.
Café performance
October 2026 · select a column header to sort
Green coffee inventory
Days of stock left at the current roasting rate
Reorder point: 7 days
Sorted by days left, most urgent first
Top online products
October 2026, ranked by revenue
| Product | Units | Revenue |
|---|
Recent orders
Latest six orders across all channels
| Order | Customer | Channel | Items | Total | Status |
|---|
Kestrel Coffee Roasters · Sales & Operations · Figures for October 2026, compared with September 2026