October revenue reached $184,320, up 6.4% on September, with both the online store and the cafés growing.
Two green coffees are below the 7-day reorder point: Brazil Cerrado has 3 days left and Ethiopia Guji has 6. Review green coffee stock
Key figures for October 2026
-
Revenue
$184,320
+6.4% increase versus September vs September -
Orders
9,412
+3.1% increase versus September vs September -
Average order value
$19.58
+3.2% increase versus September vs September -
Subscription customers
1,286
+48 net new minus cancelled, vs September -
Refund rate
1.9%
−0.3 pts decrease versus September, an improvement lower is better
Monthly revenue by channel
Thousands of US dollars, November 2025 to October 2026
- Online
- Cafés
Stacked bars per month. Use left and right arrow keys to read each month's values. October 2026 is the highest month at $184k: $83k online and $101k from cafés.
Show chart data as a table
| Month | Online | Cafés | Total |
|---|
Revenue by category
Share of October revenue
Bars are drawn on the same scale, with Whole bean at 38% as the longest.
Café performance
October 2026. Select a column heading to sort.
Top online products
October 2026, by revenue
| Product | Units | Revenue |
|---|
Recent orders
Latest six orders across all channels
| Order | Customer | Channel | Items | Total | Status |
|---|
Green coffee inventory
Days of stock left at the current roasting rate, lowest first
Anything under 7 days is flagged for reorder. Gauges run from 0 to 28 days; the tick marks the 7-day reorder point.
Kestrel Coffee Roasters. All figures are for October 2026 compared with September 2026 unless stated.