Sales & Operations

October 2026
Mara KimOperations lead
MK

October closed at $184,320, up 6.4% on September. Brazil Cerrado and Ethiopia Guji have under a week of green coffee left.

Review 2 reorders
Revenue
$184,320
+6.4% vs September
Orders
9,412
+3.1% vs September
Average order value
$19.58
+3.2% vs September
Subscription customers
1,286
+48 net vs September
Refund rate (lower is better)
1.9%
−0.3 pts vs September

Monthly revenue

Nov 2025 to Oct 2026, thousands of US dollars

Online has grown every month since January, from $58k to $83k. Cafés passed $100k for the first time since December.

Monthly revenue by channel, thousands of US dollars
MonthOnlineCafésTotal

Green coffee

Days of stock at the current roasting rate
Brazil Cerrado
3 daysReorder
Ethiopia Guji
6 daysReorder
Colombia Huila
7 days over the line14 days
Kenya Nyeri
14 days over the line21 days

2 of 4 origins are below 7 days.

Open inventory

Café performance

October 2026, change vs September
Harbor Street$31,4201,812$17.34+4.8%
Mill Lane$27,9601,655$16.89+2.1%
Station Square$24,3101,498$16.23−1.7%
RiversideOpened June 2026$17,6301,127$15.64+9.6%
All cafés$101,3206,092$16.63—

Station Square is the only café down on September. Riverside, five months old, grew fastest.

Revenue by category

Share of October revenue

    Recent orders

    View all orders
    OrderCustomerChannelItemsTotalStatus

    The 6 latest of 9,412 orders in October. One is waiting on payment and one was refunded.

    Top online products

    October 2026
    ProductUnitsRevenue