Independent product designer & writer

Gothenburg, Sweden

I design tools for people who work with data, and I write about how they get made.

Available for new projects from January 2027.

A little more about me

01Selected work

Good questions. Useful things.
Tidepool field app: an offline observation screen and a map of the Swedish coast tidepoolTODAY’S EXPEDITIONKoster Islands12 observations · saved on this device58.89° N, 11.04° E+ New observation 9:41‹ ObservationsA closer look.SPECIESBladderwrackSave observation · offlineMADE FOR THE FIELD, NOT THE WIFI.

Tidepool

2026

Nordic Ocean Institute Lead designer

A field app that helps marine biologists record what they find, even offline on a boat.

MobileOfflineResearch
Inside the project

Field visits shaped a simple observation flow with large touch targets, local saves, and explicit sync status. The core question: can a researcher trust that their work is safe before the boat reaches shore?

Ledger member banking interface showing a clear, accessible account transfer formmembers.vastkust.exampleVästkustCREDIT UNIONOverviewAccountsTransfersDocumentsACCOUNTS / NEW TRANSFERMove money, simply.Between your accounts. On your terms.From accountEveryday account · 0482Amount1,250.00SEKReview transfer →You’re in control.You can check everydetail before youconfirm the transfer.

Ledger rewrite

2025

Västkust Credit Union Product designer

Replacing a 20-year-old member banking system, one understandable form at a time.

FinanceFormsAccessibility
Inside the project

I mapped the old system with member support staff, untangled field dependencies, and prototyped a keyboard-friendly transfer flow. Familiar language and a clear review step helped preserve trust through the migration.

Delay map with labeled tram routes, stops, and live delay informationCentral stationValandGamlestadenGöta riverDelay map ● LIVEA little clarity for your commute.7+4 min4On timeLine 7 · Towards Tynnered4 min delayUpdated just now

Delay map

2025

Region Väst Transit Design and front-end

A live map that makes tram and bus delays legible to commuters and dispatchers.

MapsData visualization
Inside the project

Route labels, plain-language delay summaries, and a visible update time make the map useful at a glance. I prototyped the interface in code to explore how changing data affects the reading experience.

Open Data Handbook: a blue printed guide with a geometric grid cover, beside an open chapterCHAPTER 03Start with oneuseful dataset.1617A PRACTICAL GUIDEOpen DataHandbookSmall steps towards a more open municipality.MAYA LINDQVIST2024

Open Data Handbook

2024

Self-initiated Author and designer

A free, practical guide for municipalities publishing their very first datasets.

WritingOpen data
Inside the project

The handbook turns open data principles into manageable steps: choose a useful dataset, describe its limits, and make it easy to reuse. Short chapters pair publishing checklists with concrete examples.

02Writing

Thinking out loud.

Showing all 6 posts.

Designing for gloves: touch targets in the field

Cold hands, a moving deck, and a reminder that a good prototype needs to leave the studio.

Notes from rebuilding a 20-year-old banking form

What legacy fields reveal about the people, habits, and workarounds behind a system.

Why I stopped using pie charts in client reports

A small change in chart choice made the important conversations a lot easier to have.

A month of sketching on the tram

Thirty days of looking up from my phone and noticing how a city explains itself.

Pricing freelance work by the problem, not the hour

How a better first question changed my proposals, my estimates, and my working days.

03A little about me

Designer. Writer. Curious person.

Making complex things
feel a little more human.

I’m Maya, a freelance product designer and writer based in Gothenburg, Sweden. I work with teams turning complicated data into useful, understandable software. That might mean a researcher’s field app, a banking form, or a map someone checks on the way to work.

Before going independent, I spent five years in studios and product teams, learning to ask better questions and build things early. These days, I move between research, interaction design, and code, staying close to the people who use what we make.

I write to make sense of the work, and to share the bits that might help someone else. Away from the screen, you’ll usually find me near the water, with a notebook in my bag.

The path so far

  1. IndependentProduct designer & writer
  2. Norrsken AnalyticsSenior product designer
  3. Kartverk StudioDesigner

What I bring

Interaction designInformation designPrototyping in codeDesign systemsWorkshop facilitation

Occasionally, on a stage

  • “Empty states are content”Nordic Design Days, 2026
  • “Forms that survive a migration”Front-end Gothenburg, 2025
A letter from my desk

Field Notes

A monthly email about designing with data. 1,900 readers.

Have a good problem?

I’d love to hear what you’re working on.
Open for projects, collaborations,
and a good conversation.