Product designer & writer · Gothenburg, Sweden

I design tools for people who work with data, and I write about how they get made.

Available for new projects from January 2027.

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01 · Selected work

Selected work

Four recent projects, from a research vessel in the Skagerrak to the tram network outside my window.

Stn 14 + Sample

Tidepool

2026

A field app that lets marine biologists log samples on a boat with no signal, then syncs every reading cleanly once they are back in range.

Client
Nordic Ocean Institute
Role
Lead designer
  • Mobile
  • Offline
  • Research
ACCTYPFLGX2 0041L* 0042S? Account type Savings Monthly deposit 1 500 kr Continue

Ledger rewrite

2025

Replacing a 20-year-old member banking system with forms that staff and members can finish without a manual, and without losing a single record.

Client
Västkust Credit Union
Role
Product designer
  • Finance
  • Forms
  • Accessibility
+4 +9

Delay map

2025

A live map of tram and bus delays that gives commuters an honest arrival estimate and gives dispatchers one view of the whole network.

Client
Region Väst Transit
Role
Design and front-end
  • Maps
  • Data visualization
Chapter 3 .csv

Open Data Handbook

2024

A free guide that walks municipalities through publishing their first datasets, from choosing a file format to writing a README people actually read.

Client
Self-initiated
Role
Author and designer
  • Writing
  • Open data

02 · Writing

Writing

Notes on design, data and running a one-person studio. Usually written on the tram, edited at the kitchen table.

Showing all 6 posts.

  1. What a tide table taught me about empty states

    A printed tide table never leaves a cell blank, and that turned out to be the best lesson I have had on designing for missing data.

    Featured · read it below
  2. Designing for gloves: touch targets in the field

    Wet neoprene turns a 44-pixel button into a guessing game, so we measured thumbs on deck and rebuilt Tidepool’s controls around them.

  3. Notes from rebuilding a 20-year-old banking form

    One loan application had grown to 140 fields over two decades, and removing any of them meant first finding out why it was there.

  4. Why I stopped using pie charts in client reports

    Clients kept misreading the same slices, so I switched to sorted bar charts and the follow-up questions changed almost overnight.

  5. A month of sketching on the tram

    Thirty commutes on line 6, one pocket notebook, and what drawing strangers taught me about how people actually wait.

  6. Pricing freelance work by the problem, not the hour

    Hourly rates punished me for getting faster, so I started pricing the problem instead, and it changed which projects I say yes to.

03 · About

About

Seven years of designing for researchers, dispatchers, analysts and the people who keep records straight.

I’m Maya Lindqvist, an independent product designer and writer based in Gothenburg. I design software for people whose work depends on data: biologists on boats, dispatchers watching a city’s trams, credit union staff keeping decades of member records intact.

I like problems where small details carry real weight, where a vague label can mean a lost sample or a missed payment. Before going independent I designed maps at Kartverk Studio, then led design on analytics products at Norrsken Analytics.

Today I work with a few clients at a time, usually from first research through to shipped interface, and I prototype in code whenever it helps a decision get made.

Experience

  1. 2024 – nowIndependent
    Freelance product designer and writer
  2. 2021 – 2024Senior product designer
    Norrsken Analytics
  3. 2019 – 2021Designer
    Kartverk Studio

Skills

  • Interaction design
  • Information design
  • Prototyping in code
  • Design systems
  • Workshop facilitation

Talks

  • Empty states are contentNordic Design Days, 2026
  • Forms that survive a migrationFront-end Gothenburg, 2025

04 · Contact

Have a tool that people rely on? Let’s make it clearer.

I’m booking projects from January 2027. Tell me a little about the people who use your product and the problem in front of them, and I’ll reply within two working days.